Addiction is a rapidly growing national crisis. Today, 23 million Americans suffer from a substance use disorder, but only 10 percent have access to care. Rehabilitation and treatment programs serve as triage services in great times of need but fall short in establishing healthy behaviors and patterns for long-term sobriety.
The Phoenix (formerly Phoenix Multisport) fosters a supportive, physically active community for individuals recovering from alcohol and substance abuse disorders, and who are choosing to live a sober life. Through pursuits such as climbing, hiking, running, strength training, yoga, CrossFit, biking, socials, and other activities, they help members develop and maintain the emotional strength needed to stay sober, while also building a positive support network to ensure long-term, sustainable recovery.
At its core, The Phoenix facilitates human connection in a supportive environment. Physical activity is the mechanism through which Phoenix introduces individuals to the safe and supportive sober active community at the heart of the program’s success. Data from national surveys of Phoenix members demonstrate how setting goals, pushing physical boundaries, and connecting with others in recovery transforms participants’ self-image, enhances resilience, and taps into the strength inherent in the human condition. After just three months of participation, members report improved confidences in their ability to do whatever they put their minds to (73 percent) and cope with stress (78 percent), improvement in self-esteem (73 percent), and confidence finding purpose in life (79 percent).
In 1997, Scott Strode made the decision to get sober. He found that vigorously pursuing an active lifestyle helped him maintain his recovery. Every time he crossed a finish line or summited the peak of a mountain, Scott took a step closer to healing his long-standing emotional wounds and damaged self-worth. Empowered by his accomplishments, he was eager to share his experiences and the transformative power of sport with others struggling to rebuild their own identity.
In 2006, on the ninth anniversary of his sobriety, Scott Strode founded The Phoenix, a community where people struggling with substance use disorders find a place of hope, a new sober network of friends, and a place where others believe in you until you can believe in yourself. Through Scott’s leadership, The Phoenix has established six chapters nationwide by establishing a strong common culture — anything that isn’t nurturing isn’t welcome.
The Phoenix is a 2016 S+ Catalyst. Through their participation in the Catalyst Program, Phoenix Multisport received training from industry experts in organizational development, branding, measurement and growth, and strategic relationships to amplify their impact and strategically expand their reach.